Have you ever imagined what would happen to the cine world without the advanced media? If that is the case there would be no updates about the celebrities and there would be no gossips about the celebrities!
Have you ever imagined how the celebrity’s photo-shoots in the old days used to reach the targeted audience? If you think that there were no celebrities photo shoots in the old days, you are completely mistaken because nothing is newly invented now, they have just transformed from the traditional methods to modernized methods!
The method of promotion and the methods of portraying might have changed with respect to the modernized world, but the concept didn’t. If you thought selfies were hip, edgy and technologically savvy, think again. Self-portraits or selfies have been around since photography became an affordable hobby for millions in the mid-19th century. The same way with celebrity photo shoots.
Celebrity photography has been in existence since the earliest days of photography.In 1856, Adolphe Braun, a French Photographer published a book containing 288 photographs of “Virginia Oldoini, Countess di Castiglione”. She is a mistress of France Emperor Napoleon III. These photos with the attires made her stand as the first fashion model.
Photo shoots are also not a new innovation in the movie industry because the first decade of the 20th century, advances in halftone printing allowed fashion photographs to be featured in magazines. In the previous years, these are used to promote fashion as a fine art by the use of photography and the growth of the trends. “Edward Steichen”, an American photographer, then took photos of gowns designed by a french fashion designer named “Paul Poiret”. These photographs were published in the April 1911 issue of the magazine “Art et Décoration”. According to the American writer and producer named Jesse Alexander, This is considered to be the first ever modern fashion photography shoot. They considered this is a way as to convey a sense of their physical quality as well as their formal appearance.
However, some of the methods are still trending as those used to be in old times. When you look at the celebrities giving a daring pose at the beaches for the magazine cover pages, you might get a thought that these wouldn’t have existed in vintage days; but you are totally wrong because in the mid-1930’s “Martin Munkacsi”, a Hungarian photographer, made the first photographs of models in sporty poses at the beach. Under the artistic direction of “Alexey Brodovitch”, a Russian photographer, an American Women’s fashion magazine “Harper’s Bazaar” quickly introduced this new style into its pages.
Photographers such as “Irving Penn”, “Martin Munkacsi”, “Richard Avedon”, and “Louise Dahl-Wolfe” tried to shape the look of fashion photography for the following decades. Richard Avedon transformed fashion photography and recreated the role of a fashion photographer with his creative and imaginative images of a modern woman.
Nowadays, the hype creating by the social media and the increased technologies with media are like the boon for the celebrities to portray their selves and get promoted because in the previous days their fame used to get stick only to magazines, the same old thing, but these days the norms have changed and the photo shoots can be viewed on live or through the videos and their fame is spreading worldwide through the extended factors.